So in a previous post I talked about how I couldn't find my favorite deodorant (Degree Sport solid) that I've been using for over 10 years. Truth be told, after trying three different Duane Reades in Manhattan I was able to finally find my Degree Sport a few days after I posted my entry.
However ... it turns out one of the marketing folks at Unilever was monitoring the blogosphere and happened to come across my blog post. I received an email from Mike Fortner letting me know that Degree Sport was indeed still on the market and he suggested ways I might find the product at retail using the Unilever website. In addition he expressed his appreciation for my passion and loyalty for their product and offered to send me a complimentary case of Degree Sport. I have since received the package and should be set for deodorant for at least a year!
Being a product marketing person myself I recognize the value in keeping tabs on what customers are saying about your product. Kudos to Mike for seeing what I wrote and taking action to make a loyal customer even more devoted.