Tonight I saw an interesting combination of television network cross-promotion and product placement on Law & Order ("Kingmaker"). It's not uncommon for television networks to promote their other series by cross-pollinating characters from one to the other. And while more commonly found in movies, product placement is prevalent in TV as well. In tonight's Law & Order episode, the three main characters from the District Attorney's office were shown watching a video clip of an interview with one of the characters from the episode. The video was shown to be "live" from MSNBC News but rather than watching it on a television, the DA's office was watching it on a PC. The Law & Order camera clearly and deliberately showed the PC displaying the MSNBC website with a streaming video of this "interview" open in a window over the website and even stayed focus on this long enough to allow the Assistant DA to click the fullscreen button and see how the video quality remained high even at that size. This was clearly a subtle attempt by NBC to highlight the video capabilities of its sister website MSNBC. Without a doubt 2006 has been the year of online video and this is the latest proof.