Last night Apple introduced a new iPhone commercial called "The Great Thing", the third new iPhone commercial this week. The premise is how having access to the internet "in your pocket" can help you on a ski vacation - view the trail map, find a restaurant and book a later flight home.
To "find a good place to eat in town" the ad features ZAGAT.mobi, which I spent much of the last year creating and promoting, which is an absolute thrill. Quite a bit has been written about the impact of the iPhone on mobile web usage and I can confirm its impact on Zagat. So far this month iPhone is far and away the most common handset used to access ZAGAT.mobi - four times greater than the next most common handset (the BlackBerry 8830). Long live the iPhone.