FreshDirect comes to New Jersey

On Saturday I went to Bagels N More, our favorite bagel place in Edgewater, to pick up some bagels and I noticed a flyer for FreshDirect on their counter.  It seems that Fresh Direct has expanded to New Jersey and is covering the "Gold Coast" towns of Weehawken, West New York, Guttenberg and Edgewater.  Makes sense given these towns proximity to NYC - they're fairly close to FreshDirect's Queens headquarters and many residents work in NYC so are probably familiar with the service.  Kind of odd, though, that the bagel place would help promote Fresh Direct since they're sort of a competitor.

Then yesterday on my way home I saw a FreshDirect truck across from our apartment - looks like some neighbors are already trying it out.  The free $50 introductory offer ($25 off the first two orders) is pretty enticing and we'll likely give it a whirl.  Plus friends of ours who still live in Manhattan (we moved out before FreshDirect took off) say it's great.  Hopefully delivering into our gated community won't be an issue.